Entrepreneurship 101: Start, Grow, and Succeed Without Burning Out
Nonfiction - Small Business / Entrepreneurship / Workbook.
Date
Published: November 20, 2025
Publisher: Manhattan Book Group
Do What You Love and Outsource Everything Else® is a practical, no-fluff
guide and workbook for new and growing entrepreneurs who want to build a
sustainable business without burning out. Written for real life and small
businesses, this book meets you exactly where you are, whether you’re
launching from a tiny town, running a family-owned shop, or growing something
scrappy in a big city.
Designed to be read and used at the same time,
this Entrepreneurship 101 resource helps business owners gain clarity, create
momentum, and reclaim breathing room. Readers are guided to read a little, do
a little, and see results without overwhelm or jargon. The approach is
grounded, actionable, and written by a fellow business owner who understands
the realities of building while juggling life.
Who It’s For
●
New and newer entrepreneurs, solo or family-run, who feel
stretched thin or overwhelmed.
● Small-business owners who want simple,
real-world guidance, not theory or hype.
Why It Matters Now
● The way we market, operate,
and grow has changed. In 2025, overwhelm is common and delegation often comes
too late. This book provides a clear, practical path to simplify sooner,
outsource with confidence, and protect your energy as you grow.
What Readers Will Gain
● Bite-size guidance you
can act on immediately.
● Encouragement from an
entrepreneur who has built, led, and rebuilt through real-life challenges.
●
A clear roadmap to build a business that supports your life, not one that
consumes it.
Drawing on more than two decades of experience as an entrepreneur, CEO,
and philanthropist, author Kelly Lorenzen, PMP, shares proven strategies for
confident delegation, streamlined marketing, and systems that actually work.
Her personal journey, including navigating health setbacks and professional
rebuilds, shapes the grounded, compassionate advice throughout the book.
Each
chapter concludes with simple, step-by-step momentum exercises designed to
help readers implement what they learn right away. Inside, readers will
discover how to:
● Build a brand that sounds like you
and connects with the right audience.
● Create
marketing systems that work on repeat.
● Delegate
without losing control or quality.
● Build systems
that keep running, even when you can’t.
● Reclaim your calendar,
avoid burnout, and future-proof your business.
Do What You Love and Outsource Everything Else® is the practical
playbook new and growing entrepreneurs wish they’d had from day one. It
is clear, encouraging, and designed for sustainable success.
Excerpt
Starting your own business is equal parts thrilling and terrifying. It demands that you grow in ways you never imagined, that you face fear head-on, and that you learn to believe in yourself. I often compare entrepreneurship to learning a new language as an adult while riding that roller coaster ride; At the same time! The adrenaline rush and the steep learning curve are inseparable. One minute you’re flying, and the next you’re free-falling and questioning everything. And here’s what nobody talks about enough: how uncomfortable it really is.
But discomfort does not have to be a bad thing. The uncertainty, the trial and error, the self-doubt, it is all part of the process. You can use it as fuel. It’s through discomfort that you learn resilience. Every challenge sharpens your decision-making skills. Every misstep teaches you how to pivot. Every failure fuels innovation. And every time you rise again, you show the world what’s possible; not just for you, but for anyone watching.
About the Author
My name is Kelly Lorenzen, PMP, and I am an award-winning entrepreneur and the
CEO of KLM Consulting, Marketing & Management. I am also a podcast host,
speaker, breast cancer survivor, author, wife, and mom. With more than two
decades of experience building and scaling companies and coming from a long
line of entrepreneurs, I am deeply committed to helping small and family-owned
businesses succeed.
My team, often referred to as “business owner
duplicates”, partners with clients as a fractional C-suite and project
implementation arm, helping business owners simplify operations, hand off
marketing, build systems, and scale sustainably. The goal is simple: allow
owners to focus on what they love while confidently outsourcing the rest.
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